Live Life with Movement & Moxie.
Moxie Mind & Body Pilates Studio utilizes the Pilates Method to help you achieve success through movement. Serving the South Hills and greater Pittsburgh area, they support clients through intentional movement. Whether recovering from an injury, working to strengthen your body~mind connection, deepen your Pilates practice, or try a new modality of movement, Moxie welcomes all to move better than they did the day before, and enjoy the journey as much as the destination.
In partnership with the Owner and lead teacher, I have created and implemented refreshed branding guides including story, visuals and messaging for social media, website and newsletter. This cohesive identity and story for Moxie not only championed brand values, it visually communicated education and care supporting rapport with audience members from first impression onward.
Additionally, I manage full cycle of all social media collateral on Instagram and Facebook, including creation, copy and design, planning, posting and scheduling, community engagement and administrative management.
Outside of socials, print collateral for community events and advertisement have been key cornerstones of my work with this client including one-pagers, flyers, business cards, administrative and client forms, and gift certificates.
Beyond typical marketing and design services, I also have supported Moxie with as-needed business consultation to support line of business from administration to industry partnership development, PR, and much more.
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Brand Story & Messaging
Audience Persona & Strategy Development
Brand Identity System Design & Implementation, including color palette, typographic system, photo/video library
Collateral Design - digital for web, social, and email newsletter & print materials
Social Media - Planning, Content Calendar Management & Scheduling/Posting, Community Engagement, Message/Comment Management (Instagram & Facebook)
Pinterest - account set up, content creation, and posting with general account management
Custom Hashtag Library
Website - Maintenance & Management
General Marketing & Business Consulting
Client & Administrative Materials - Creation, Implementation, and Maintenance
General Business Development & Consulting
