Empowering Girls, Empowering the Future
The Girls Empowerment Academy supported Middle School-aged girls exploring sisterhood, self-confidence, community, entrepreneurship, and more through this hands-on academy culminating in a Fire Side Chat with leading women from Baltimore and beyond.
In partnership with the Program Coordinator and Director, I led a brand refresh to support reinvigoration efforts of the program to further connect with intended program participants and funders alike. Additionally, I developed all collateral design for digital and print, with emphasis on social media, newsletter, and PR efforts, both of which I led and supported on the management side as well. Further, I created reusable tools such as slide decks, one-pagers, and in-program materials to further smooth out workflow for Program team members and teachers.
Our resulting efforts led to immense impact on the program participants and community, especially culminating in the inaugural Fireside Chat event.
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Audience Persona & Strategy Development
Blog - Research, Writing, Editing & Publishing
Brand Identity System Design & Implementation, including color palette, typographic system, photo/video library
Brand Story & Messaging
Collateral Design, digital for web, social, and email newsletter
Event Planning & Design - Ideation, Planning, Design, In-Event Execution Support & Content Capture
Social Media - Planning, Content Calendar Management & Scheduling/Posting, Community Engagement, Message/Comment Management (Instagram & Facebook)
Program Development & Materials Creation/Design
